E-commerce store:
Art Print Shop

Role: UX designer, UX researcher, Graphic Designer, Web Designer, and Illustrator.

Study Components:

Market Research: Analyzed target demographics to understand demand and customer preferences in the faith-based home decor market.

Brand Identity Development: Created a brand that reflects modern Christian values with a color palette and tone of voice that appeals to young, faith-focused families.
Product Design: Developed unique, scripture-inspired contemporary design to resonate with the target audience.
Persona Creation: Built user personas representing key customer segments to guide design and marketing decisions.
Website Development: Designed and built an e-commerce platform that is user-friendly and optimized for conversions.
Tracking and Analytics: Implemented analytics to monitor website traffic and user behavior for ongoing improvements.

Objective: To create an e-commerce platform offering stylish, faith-based artwork that harmonizes with modern interiors. By focusing on thoughtful design and quality, Bible Art For You aims to provide a unique product line that allows customers to celebrate their beliefs while complementing their home’s aesthetic.

Finding My Target Audience

I used Pinterest to identify my audience by creating pins featuring the art that Bible Art For You offers. After a few months, the data showed that the primary audience is women aged 25-45.

Brand Identity

Brand Mission: To create beautiful, faith-inspired art that brings joy, peace, and faith into homes, especially for new parents and young families.

Tone: Gentle, uplifting, and warm.
Brand Voice: Positive, supportive, and inspirational.

Color Palette: Soft, calming colors like pastels (light blues, pinks, mint greens) combined with warm neutrals.

Design Style: Embrace a mix of modern and timeless designs, incorporating simple, minimalist illustrations alongside elegant scripture verses.

What are my audiences looking for?

My record shows that my audience is looking for baby dedication gifts and Christian-themed baby shower gifts for families.

User Persona

Julia Russell

Age: 32
Occupation: HR Specialist
Marital Status: Married
Kids: Has a 4-month-old baby

About Me:

I met my husband at church, and we moved into a new home about a year ago.

My Frustration:

I want to decorate my baby’s nursery with Christian art, but I can’t find pieces that match the furniture I bought from Pottery Barn Kids.

My Needs:

I’m looking for cute, stylish Christian art for the nursery—something beautiful with a Bible verse. I want the art to remind me of raising my baby with faith.
I have friends who are expecting babies soon, and every time I need a baby shower gift, I wish I could find a beautiful Christian gift to share the gospel.

Hailey Bright

Age: 38
Occupation: Software Engineer
Marital Status: Married
Kids: 2 children

About Me:

I have a 10-year-old daughter and a 5-year-old son.
I like to keep my home clean and organized, and I work from my home office three days a week.
I also serve as a Sunday school teacher.

My Frustration:

As my daughter grows older, she wants to choose her own room decor, but I wish I could suggest Christian art she would love. Decorating my son’s room is even harder—I mostly find trucks or dinosaur themes.

My Goals and Needs:

I want Bible verse wall art for my son’s room to remind him he’s blessed every day. I’d love for my daughter to find beautiful Christian art she enjoys in her room. I also want to decorate my Sunday school classroom to make it feel more welcoming and inviting.

Early Website Design

The website colors and featured products were carefully curated to appeal to the primary audience.
When Bible Art For You launched in 2020, data showed that most users accessed the site via desktop, so the website was primarily designed for desktop users.

However, the data reveals a growing number of mobile users each year.

• Upon reviewing the mobile design of the Bible Art For You site, I found several serious usability issues that don’t impact desktop users.
• Redesigning the mobile version of the Bible Art For You site is essential because mobile usage has likely increased since the site launched.
• An optimized mobile experience will make it easier for users to browse, purchase, and improve overall user satisfaction.

Year 2022

Year 2023

Year 2024

Early Mobile App vs. Revised Mobile App Design

Main Page

Revised App Design -

The FAB button was removed.
The hero image was adjusted to represent the site better.

Best Seller Page

Revised App Design -

The ‘Add to the cart’ button is available.
The text color is changed for better readability.

Product Page

The Product Page information has been organized to avoid distraction.

The order summary page shows the information to review before submitting the order.

Summary of Key Accomplishments

This project aimed to meet the needs of young Christian moms who seek stylish, faith-based decor that complements their home environment. Through comprehensive research and iterative design, the store provides a visually appealing and user-friendly shopping experience that bridges faith expression with modern aesthetics.

End-to-End Product Development: The project encompassed every step from market research and user interviews to brand identity creation and product development, demonstrating the effectiveness of a holistic design approach in building a unique, user-centered brand experience

Data-Driven Improvements: Tracking and optimizing user behavior allowed continuous refinements in the user experience, proving that iterative design is essential for achieving meaningful engagement and meeting user expectations.

User-Centered Mobile Design: By focusing on optimizing the mobile app's usability, the store saw a 14% increase in online sessions, highlighting the importance of mobile-first design in enhancing user retention and engagement.

Summary:

In response to a market gap between trendy home decor and traditional Christian art, I created an online store that offers modern Christian scripture art designed to harmonize with contemporary interiors. This project aimed to meet the needs of young Christian moms who seek stylish, faith-based decor that complements their home environment. Through comprehensive research and iterative design, the store provides a visually appealing and user-friendly shopping experience that bridges faith expression with modern aesthetics.

Key Takeaways:

Addressing User Needs: Identifying and targeting a specific user group—young Christian moms.

User-Centered Mobile Design: By optimizing the mobile app's usability, the store saw a 14% increase in online sessions, highlighting the importance of mobile-first design in enhancing user retention and engagement.

End-to-End Product Development: The project encompassed every step from market research and user interviews to brand identity creation and product development.