E-commerce store:
Art Print Shop
Objective: To create an e-commerce platform offering stylish, faith-based artwork that harmonizes with modern interiors. By focusing on thoughtful design and quality, Bible Art For You aims to provide a unique product line that allows customers to celebrate their beliefs while complementing their home’s aesthetic.
Brand Identity
Brand Mission: To create beautiful, faith-inspired art that brings joy, peace, and faith into homes, especially for new parents and young families.
Tone: Gentle, uplifting, and warm.
Brand Voice: Positive, supportive, and inspirational.
Finding My Target Audience
The data shows that the primary audience is women aged 25-45.
What are my audiences looking for?
The record shows that my audience is looking for baby dedication gifts and Christian-themed baby shower gifts.
User Persona
My Frustration & Needs
I want to decorate my baby’s nursery with Christian art, but I can’t find pieces that match the furniture I bought from Pottery Barn Kids.
I’m looking for cute, stylish Christian art for the nursery—something beautiful with a Bible verse. I want the art to remind me of raising my baby with faith.
My Frustration & Needs
As my daughter grows older, she wants to choose her room decor, but I wish I could suggest Christian art she would love.
I’d love for my daughter to find beautiful Christian art she enjoys in her room. I also want to decorate my Sunday school classroom to make it feel more welcoming and inviting.
Early Website Design
When Bible Art For You launched in 2020, data showed that most users accessed the site via desktop, so the website was primarily designed for desktop users.
However, the data reveals a growing number of mobile users each year.
Year 2022
Year 2023
Year 2024
Early Mobile App vs. Revised Mobile App Design
Main Page
Revised App Design -
The FAB button was removed.
The hero image was adjusted to represent the site better.
Best Seller Page
Revised App Design -
The ‘Add to the cart’ button is available.
The text color is changed for better readability.
Product Page
Revised App Design -
The Product Page information has been organized to avoid distraction.
The order summary page shows the information to review before submitting the order.
Key Accomplishments
Data-Driven Improvements: Tracking and optimizing user behavior allowed continuous refinements in the user experience, proving that iterative design is essential for achieving meaningful engagement and meeting user expectations.
User-Centered Mobile Design: By focusing on optimizing the mobile app's usability, the store saw a 14% increase in online sessions, highlighting the importance of mobile-first design in enhancing user retention and engagement.