UX Designer Specializing in E-Commerce and Fintech
With a background in business, finance, and design, I bridge the gap between user needs and business goals.
I design intuitive, user-centered experiences that increase engagement, boost conversions, and drive meaningful results.
Mobile-first redesign increased online sessions by 14%.
I used user behavior data to shift from a desktop-first to a mobile-optimized experience. I improved the site’s hierarchy, visuals, and usability, leading to greater engagement and smoother navigation.
One app to track spending, make payments, and stay in control.
Through user interviews and usability testing, I identified pain points in managing finances across multiple apps. I led the design of a seamless mobile experience integrating instant payments, spending insights, and goal setting.
Engaging, game-based learning for kids with short attention spans.
Using research from parents and teachers, I designed bite-sized, engaging games that support short attention spans. I focused on bright visuals, audio cues, and easy navigation to keep young users engaged.
Redesign process that directly addresses real client feedback
Leveraging my banking background, I identified user pain points—like readability issues and confusing flows—and redesigned the interface to support older users better and enhance overall usability.
