With a background in business, finance, and design, I bridge the gap between user needs and business goals.
I design intuitive, user-centered experiences that increase engagement, boost conversions, and drive meaningful results.
Engaging, game-based learning for kids with short attention spans.
Using research from parents and teachers, I designed bite-sized, engaging games that support short attention spans. I focused on bright visuals, audio cues, and easy navigation to keep young users engaged.
One app to track spending, make payments, and stay in control.
Through user interviews and usability testing, I identified pain points in managing finances across multiple apps. I led the design of a seamless mobile experience integrating instant payments, spending insights, and goal setting.
Mobile-first redesign increased online sessions by 14%.
I used user behavior data to shift from a desktop-first to a mobile-optimized experience. I improved the site’s hierarchy, visuals, and usability, leading to greater engagement and smoother navigation.
Redesign process that directly addresses real client feedback
Leveraging my banking background, I identified user pain points—like readability issues and confusing flows—and redesigned the interface to support older users better and enhance overall usability.
A new Opportunities feature, where Pros can browse jobs and reach out to homeowners
Pros see better-matched jobs, can respond instantly even when busy, and know when an opportunity is active or closed. This builds trust in the platform.
